Specialty Food and Beverage: A Case Study of Small Business Management

نویسندگان

  • Barry Doyle
  • Arthur H. Bell
  • Dayle Smith
چکیده

Specialty Food and Beverage is facing growing pains from its rapid expansion over the last decade and more. The case provides a summary of the challenges faced by the company in the areas of supply chain management, marketing plans, the creation of economic value, and the development of a long term strategy for profitable growth.

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تاریخ انتشار 2016